Sam Simpson

Phone: 336-508-2801

Email: Sam@SimpsonCRE.com


Sam has extensive real estate brokerage, development, and private real estate fund management experience.

  • Developed over $300 million in office, industrial, retail and multifamily projects.
  • Managed 7 real estate funds that have yielded a combined IRR of 16.48% since 2001.
  • Brokered over $1 billion in commercial real estate sales and leasing. Representing landlords, tenants as well as investors.

Sam is a graduate of UNC – Chapel Hill, where he later returned to earn his MBA from The Kenan Flagler School of Business. He has been a licensed NC real estate broker since 1996.

Sam began his career in commercial real estate working with Property Resources, a full service real estate firm that was sold to CB Richard Ellis (now CBRE) in 1997. Later that year he co-founded Simpson & Schulman Commercial Real Estate (now Simpson, Schulman & Beard). In 2014, he left Simpson, Schulman & Beard to create Simpson Commercial.

Sam has, and continues to serve numerous local and state charities as a director, including:

  • First Presbyterian Church Greensboro – Elder
  • Piedmont Juvenile Diabetes Research Foundation – Board Chair
  • Downtown Greensboro Incorporated – Board Chair
  • Greensboro Country Club – Treasurer
  • Children’ Home Society of NC – Treasurer
  • Greensboro Historical Museum – Treasurer
  • Canterbury School – Trustee

Lauten Crow

Phone: 336-707-5717

Email: Lauten@SimpsonCRE.com


Lauten manages all aspects of the development process both internally and for related entities of Simpson Commercial, from due diligence of the prospective properties, to assisting in securing financing and coordination of engineering and construction activities onsite in order to deliver the finished product.  Lauten is a native of Greensboro, NC graduating from Wofford College in 2011.  Prior to joining Simpson Commercial, Lauten worked as a Commercial Banking Officer for Carolina Bank.

Grant Jacobs

Phone: 336-706-5890

Email: Grant@SimpsonCRE.com


Grant joined Simpson Commercial in 2015 and focuses on the firm’s brokerage business across North Carolina, primarily within the Triad market. Grant provides owner and landlord representation in addition to buyer and tenant representation. Prior to joining Simpson Commercial, Grant was a regional account manager for Triad Business Journal where he developed integrated marketing campaigns across multiple platforms.

Wells Herndon

Phone: 336-407-2181

Email: Wells@SimpsonCRE.com


Wells joined Simpson Commercial in 2016 and focuses on growing the firm’s brokerage and development business across North Carolina. Wells provides landlord and owner representation as well as buyer and tenant representation; specializing in retail, land, and office product types. He also supports Simpson Commercial’s internal development team by discovering new properties for development and coordinating due diligence, underwriting, and the marketing for the team’s projects. He is an active member of ICSC, CRCBR, and ULI. Prior to joining Simpson Commercial, Wells was a national sales manager for an international textile company.

Charles Wright

Phone: 336-209-1622

Email: Charles@SimpsonCRE.com


Charles is a native of Greensboro and graduated from Page High School. Charles graduated from the University of Georgia in 1990 with degrees in Communications and Photography. After graduation, Charles moved to New York where he worked for C.S. Osborne & Co and specialized in sales and manufacturing. Charles returned to Greensboro in 1993 to work with his family business, Mastercolor Labs. Mastercolor Labs served the professional photography market from 1975-2017. Charles joined Simpson Commercial as a Broker in 2018.

Charles is an active member of the Greensboro community.  He has, and continues to serve numerous local and state charities as a volunteer or  director, including: Holy Trinity Day School, Page Alumni & Friends Association, The Barnabas Network, and the Boy Scouts of America.

Susy Wrenn

Phone: ‭336-215-0043‬

Email: Susy@SimpsonCRE.com


A native of Greensboro, Susy graduated from UNC Greensboro with a degree in education.  After teaching for 8 years and raising a family she reentered the work force as Executive Director of Greensboro Opera Company where she developed accounting, marketing and development skills.  She then moved on to Johnston Properties Inc. where she was Executive Vice President of Finance and Lease Management for 16 years.  Susy has joined Simpson Commercial to assist the team wherever needed.